Product Publishing Policy
1. General Provisions
1.1 This policy is the unified product publishing management standard of BuyFreeHub global cross-border B2B platform. It applies to all settled suppliers, manufacturers, trading companies and compliance service providers. All behaviors of product publishing, listing, editing, updating and mass posting shall strictly comply with this policy.
1.2 Purpose: Standardize product publishing order, protect legitimate rights and interests of global buyers for obtaining true, effective and compliant procurement information; maintain fair and transparent cross-border trade environment; strictly control false promotion, malicious mass posting, infringing listing and prohibited goods circulation; establish standardized, professional and international product review & inspection system.
1.3 This policy prevails over informal industry practices. The platform has the right to reject review, force delisting, limit publishing, control account risk and disqualify non-compliant merchants.
1.4 The platform reserves the right to revise this policy irregularly according to global trade policies, customs regulations and industry supervision requirements. Revised provisions take effect automatically.
2. Qualification Access Rules
2.1 All merchants must complete enterprise real-name authentication and submit business license, unified social credit code, legal person information, production qualification and import & export filing documents.
2.2 Individual merchants, factories and brand authorized enterprises are allowed to publish; personal unqualified accounts are prohibited from releasing any products.
2.3 Enterprises included in abnormal business list, dishonest debtor list, environmental punishment blacklist or intellectual property infringement records are permanently prohibited from settlement and listing.
2.4 Brand products must provide trademark registration certificate and complete authorization chain; unauthorized brand products are forbidden to display and sell.
2.5 Overseas suppliers shall submit valid business registration and qualification documents of their home country for manual verification before publishing.
3. Category Access & Prohibited Control
3.1 Open categories: Construction machinery, agricultural machinery, motorcycles, electric vehicles, new energy equipment, auto parts, building materials, packaging, home & garden, consumer electronics, medical devices, sports goods, beauty and daily chemicals.
3.2 Restricted categories: Special equipment, pressure vessels, medical devices Class II and above, chemical raw materials require production licenses and test reports for special manual review.
3.3 Permanently prohibited products:
- Contraband, controlled instruments, flammable and explosive goods prohibited by law;
- Counterfeit, fake, refurbished and three-no products;
- Goods infringing trademark, patent and copyright of third parties;
- Unqualified products failing export customs and certification standards;
- Military, police and confidential related equipment;
- Virtual goods, empty fake supply without physical stock;
- Goods restricted by import and export regulations worldwide.
3.4 Products must be placed in accurate categories; wrong category placement shall be judged as violation and rejected or delisted.
4. Product Information Specifications
4.1 Title Rules
Title must be true and accurate, including core category, model, key parameters and brand. Prohibit keyword stuffing, false hype, absolute wording such as "lowest price" and "100% inspection-free", and inconsistent false title packaging.
4.2 Parameter Rules
All specifications, power, size, material, displacement, range and MOQ must be completely consistent with original factory standard. Falsified parameters are strictly prohibited.
4.3 Image & Video Rules
Main images and detail pictures must be real original shots. Do not steal pictures, PS fake rendering or add third-party watermarks and contact diversion information. Promotional videos must truly display product appearance and functions without exaggerated performance.
4.4 Pricing Rules
All prices shall be based on FOB base price and follow platform standard premium ratio for front desk display price.
Prohibit falsely high price, ultra-low drainage price and malicious price war. MOQ must be filled truthfully.
4.5 Detail Page Rules
Detail page shall include real photos, full configurations, application scenarios, certification, delivery and payment terms. Copying others’ content and leaving external contact information are prohibited.
5. Authenticity Control
5.1 It is forbidden to publish empty fake products without physical supply.
5.2 Do not falsify inventory, delivery time and production capacity to mislead buyers.
5.3 Do not sell refurbished goods as brand-new or low configuration as high configuration.
5.4 Timely update discontinued and upgraded product models.
6. Intellectual Property Compliance
6.1 Products involving trademark, patent and copyright must provide ownership or authorization certificate before listing.
6.2 Do not use others’ brand logo, design, copy, pictures and videos without authorization.
6.3 Once infringement is confirmed, the platform will delist products, block publishing authority and permanently clear serious violators.
6.4 Merchants shall bear full intellectual property legal liability.
7. Cross-border Certification & Export Compliance
7.1 Truly mark CE, ISO, FCC, RoHS, Halal and other international certifications; no false certification declaration.
7.2 Product materials and environmental standards shall comply with EU, Middle East and Southeast Asia import regulations.
7.3 Product packaging and nameplate shall meet customs declaration and clearance requirements.
8. Duplicate Listing & Malicious Posting Control
8.1 Same model shall not be released repeatedly to occupy platform traffic.
8.2 Prohibit mass duplicate publishing by slightly modifying title and parameters.
8.3 Platform automatic system plus manual inspection will remove duplicate products and limit publishing quota.
8.4 Different models shall be released independently instead of merging into one link.
9. Platform Review & Inspection Mechanism
9.4 Four-level review: Machine preliminary review, manual re-review, daily inspection and random sampling.
9.2 Full inspection on category, qualification, parameter, image and price.
9.3 Continuous inspection after listing; invalid qualification will trigger automatic delisting.
9.4 Rejected products shall be rectified and resubmitted; malicious repeated submission will be limited.
10. Violation Grading & Penalty
10.1 Minor Violation
Wrong category, minor title defect, picture watermark: reject and rectify without record.
10.2 General Violation
False parameter, exaggerated promotion, duplicate posting: forced delisting, warning, 7-day publishing limit.
10.3 Serious Violation
Steal pictures & copy, empty fake supply, false certification: 1–3 months publishing ban, credit deduction, exposure reduction.
10.4 Major Violation
Prohibited goods, counterfeit infringement, fraud: permanent delisting, account ban and blacklist.
11. Delisting & Recovery Rules
11.1 Merchants may voluntarily delist discontinued products.
11.2 Rectified non-serious violation products can be restored; major violation never restored.
11.3 Expired qualification leads to temporary full delisting; re-listing after supplement.
12. Merchant Obligations & Platform Disclaimer
12.1 Merchants bear full legal liability for product information, qualification and compliance.
12.2 Maintain product price, parameter, inventory and delivery information regularly.
12.3 The platform only provides information display and shall not be jointly liable for transaction performance or infringement.
12.4 All losses caused by illegal listing shall be borne by merchants themselves.
13. Policy Revision & Effect
13.1 The platform may revise this policy according to international trade laws.
13.2 Revised policy takes effect after announcement; continued use means acceptance.
13.3 Special categories shall follow supplementary rules with equal legal effect.